8 Google Ad Types Every Local Business Should Know
Search isn’t the only way local businesses can advertise with Google. This guide compares eight Google Ads types—including Search, Local Services Ads, Performance Max, Demand Gen, YouTube, remarketing, and call ads—and explains how to build the tracking foundation needed to know which campaigns actually generate calls and leads.
What Are Google Local Services Ads and Are They Right for Your Business?
Google Local Service Ads put eligible businesses at the top of local search results and charge per lead instead of per click. Learn how LSAs work, what types of businesses qualify, what affects rankings, how Google Verified works, how your charged per leads versus by the click, and whether they make sense for your business.